About 5 years ago, I stumbled into a quick service specialty dessert restaurant in SoHo that sold only one thing, Rice Pudding! "Rice to Riches" was and is a great idea. Impressions from my frequent visits, including this month: it's like walking into a very fancy neighborhood Baskin Robins, only with 31 flavors of Rice Pudding + toppings- the endless choices are as fantastic as the food itself. The branding/marketing/design/packaging is as good as any concept I have ever seen.
I really like getting the "Sex Drugs and Rocky Road" + "Chocolate Chip Flirt" with a topping of "MISCHIEF" (graham cracker crumbs). This stuff is Addicting and Fantastic! Also, I have ordered it many times to Texas along with "Understanding Vanilla", which is a good balance with the others.
Happy 5th B'day RtR.
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