Well this isn't my traditional entry but it could be. I could have ordered the Cocoa Krispies or the Cocoa Puffs.... but I like to mix Life Cereal + Frosted Flakes with, of course, chocolate chips.
A few years back, I met a group marketing a business plan for a concept that would allow people to make their own cereal by combining the best of cereals from the grocery store shelf into cool packaging.
Common ingredient is the customer gets to make it their way. Great idea- Cereality
is also a winner. The closest to me is Terminal C at DFW airport: if you're flying through, try it. Breakfast Cereal isn't just a morning meal anymore...
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