About 5 years ago, I stumbled into a quick service specialty dessert restaurant in SoHo that sold only one thing, Rice Pudding!
"Rice to Riches"
was and is a great idea. Impressions from my frequent visits, including this month: it's like walking into a very fancy neighborhood Baskin
Robins, only with 31 flavors of Rice Pudding + toppings- the endless
choices are as fantastic as the food itself. The
branding/marketing/design/packaging is as good as any concept I have
I really like getting the "Sex Drugs and
Rocky Road" + "Chocolate Chip Flirt" with a topping of "MISCHIEF"
(graham cracker crumbs). This stuff is Addicting and Fantastic! Also, I
have ordered it many times to Texas along with "Understanding Vanilla",
which is a good balance with the others.
Happy 5th B'day RtR.